Alongside the rebrand and website launch, I developed a wide range of content for both social media and live events. From teaser graphics and animated visuals to promotional posters and event assets, every piece was designed to strengthen Party Sheet’s identity and create excitement around its initiatives. The goal was to keep the brand consistent across platforms while making each campaign feel fresh, engaging, and tailored to its audience — helping the startup stand out online and offline.
A key part of the work was the development of the website, conceived not only as a showcase but as a practical tool to discover events and venues. I specifically led the design and optimization of the mobile version and still working on the desktop one, given the central role of smartphones as the primary channel of research and interaction for a young target audience and the necessity to launch an MPV version for this summer. I designed the interface to be intuitive, smooth and fast, with a strong focus on user experience: simple navigation, responsive layouts, and clear call-to-actions that make browsing and sharing events effortless for all the different age groups.
