/ TIERRA VIVA
A proposal for a branding agency based in Madrid, the Tierra Viva project was all about crafting a distinctive identity for a medium-to-high-end restaurant celebrating Spanish culinary traditions and local, farm-to-table ingredients. The client emphasized a minimalist aesthetic featuring natural tones inspired by wood and earth, paired with subtle stone and concrete elements, with complete creative freedom on color palettes and fonts.
/ AMOKA
For the marketing agency Good Rebels, based in Madrid, we were tasked with developing a business identity for a coffee-inspired venture. We envisioned a café concept that blends elements of Italian coffee culture like the iconic moka pot, with the modern lifestyle trends of Madrid. The client emphasized the importance of creating a space that resonates with young adults aged 18 to 30, making it not only a reflection of contemporary consumption habits but also a highly Instagrammable spot.
/ ZERO PILL
For a branding firm collaborating with a pharmaceutical company, I developed the brand identity for a new estrogen-free contraceptive pill named ZeroPill. The client requested a clear and empowering communication strategy that highlights the benefits of a hormone-free option, making it especially appealing to women seeking this kind of solution. The client's brief showed they needed a brand that would resonate with a mature female audience while allowing complete creative freedom over fonts and colors, a design for a packaging concept and visuals that were both modern and inclusive, using AI-generated images of diverse women holding the product to emphasize its relevance.
/ TERRAVIBE OUTDOOR
Terravibe Outdoor was created to give adventure a bold and recognizable identity. The branding plays with clean lines, a geometric logo inspired by nature, and a minimal palette boosted by an “active green” that screams energy. The idea was simple: speak to different kinds of outdoor lovers. The tech enthusiasts who want specs and performance, the social adventurers looking for content to share, and the challenge seekers who never stop pushing. In short, a brand that doesn’t just sell gear but promotes a lifestyle fueled by energy, nature, and community.
